5 Reasons why you should start email marketing right now!

Email marketing has impacted a lot in small businesses over these years

If you're yet to realize that for your business and you're still thinking why you should start email marketing,

Or what you stand to gain if you indulge in email marketing.

Well, for marketers who are actually deep into marketing they will tell you that email marketing is not an option but a marketing strategy of its own.

and real marketers want to get the maximum profit they can with little or no effort

And that is what email marketing is all about.

Let me clear your mind, email marketing is just one marketing strategy out of many but really effective.

Checking the stats, facts and stories email marketing is in fact the best for small businesses and startups

If 81% of small businesses rely on email marketing as their primary customer acquisition channel and 80% for retention

Then why would most small businesses rely on email marketing if they aren't getting results?

59% of respondents say marketing emails influence their purchase decisions

Does this make sense to you that you're leaving your money on the table?

I've put down 5 genuine reasons as to why you should start email marketing as a small business owner or startup.

You'll discover how much you can really do with email marketing

But before that, what are your fears to email marketing?

You might be doubting "will email marketing work for my small business?"

How effective is email marketing to small businesses?

Well, if you're ready to do the work and keep your leads informed and engaged then you are halfway done.

While reading this article you'll find answers to questions running through your mind.

1. Generating Leads

In a survey 42% of small businesses say lead generation is a problem to them.

While lead generation still stands as a big challenge to small businesses,

Email marketing is a very good way to generate more leads for your small business not just leads but QUALITY leads

Quality leads means leads that will engage with you and can easily convert,

Because you can spend so much to acquire leads that aren't engaging and end up not even buy your products. This means that they aren't interested in your products or services

One of the best practices of email marketing in generating quality leads is using a lead magnet,

As these already increases the possibility of acquiring quality leads, because in creating a lead magnet there are things you need to consider.

Things like;

• It should be free and easily accessible

• Valuable and relevant to your target audience

• Solves at least one of their problems and

• Is relating to your business.

How well you create your lead magnet determines the quality of your leads

Normally a lead magnet is used in exchange with contact details of someone who is interested in your products or services

Either you're looking to build your community, reach new clients or grow your audience

A lead magnet (aka freebie) is very important in helping you generate quality leads.

So for example, you say you are building a startup company. What then is your proof if you don’t have leads, customers who are ready to buy your product.

The truth is; without a lead magnet it is way more difficult to build your email list. and if you aren’t building your list then you are not building a businness

So email marketing is just what you might need to make that huge growth

With 80% of marketers say email marketing is best for customer acquisition which means more customers, more clients and most of all more sales

So if you're not building a list you're not building a business

Your email list is the only proof of the number of leads you have

How else can you then prove that your website visitors or followers are your leads?

People might visit your website for so many reasons, some may not even come back

People can follow you on social media just maybe they like your page or they love your personality but what differentiates these website visitors or your followers is your email list

Not everyone who visits your website or follows you actually has interest in your business

This process of building your email list is also known as lead generation.

So if your looking to grow your community or attract new clients email marketing is the way.

2. Efficiency

Every business wants to spend less and earn more.

Email marketing has the ability to do that for your small business if you run it well.

You might have heard this so many times, that you can expect a return on investment (ROI) of $44 for every $1 spent on email marketing.

If that doesn't ring a bell in your head then maybe you're not aware of how email marketing influences customers purchase decisions. (Salecycle reports)

And funny enough, consumers prefer to receive brand offers through Email compared to any other channel.

Now you know what this means right?

With just an ESP you can send emails to thousands of your subscribers which is very cost effective. Without having to pay for direct mail.

Through the email marketing process you'll spend lesser effort in getting things done and even get a better result.

Every business owner needs more time to focus on his business and at the same time improve its marketing strategy

Email marketing actually saves you more time and you can also hire an expert in email marketing to handle that for you.

You'll be able to achieve more things for your business with less work and less spending and have more time to focus on your business.

3. Brand awareness

Starting out a business has a lot to deal with

And one of those challenges is getting people to know your business and not just anyone but the right people (i.e Target audience).

Email marketing is one of the most important marketing channel in building brand awareness.

Lets have a clearer view first

Brand awareness is all about

• Recognition and visibility

• Staying top of mind

Many businesses see email marketing on the basis of sales only.

But you can actually use email marketing just for creating awareness for your brand.

Now here is how it works

With series of email marketing campaigns your audiences can understand and easily recall your brand even identifying it amidst so many brands.

With that you can help your brand stay top of mind so anytime consumers are ready to make purchase for product or services relating to your brand they can easily go for yours rather than your competitor which they aren't too familiar with.

Brand awareness can create a long-term relationship with your customers and email marketing can help you do that.

Other channels like Facebook, Instagram play a role in brand awareness too

Yet email marketing has a great impact in building your brands voice and recognition.

4. Credibility

How much trust has your business attained?

In as much as you might not be able to answer that question, your customers in a way can answer that for you.

Trust is one big thing that stands between you and your leads.

Because your subscribers will make decisions based on your credibility..

How well have you created TRUST with your leads?

Email marketing can bring the best out of your brand. It can build trust and strengthen your customer relationships

With consistent delivering of valuable and relevant content to your email list, you're staying in contact with them and giving them value just at their inbox.

Sharing tips and advice that benefits them, can go a long way to build trust, strengthen your customer relationships and make them loyal customers.

5. Know what works

A quote by Vivek kumar "Ignorance kills a person from the inside"

Reforming it I will say "Ignorance kills a business from the inside"

If that does make sense then you will understand that not knowing what can work for your business kills your business

Email marketing can give you insights to who your ideal customer is and their interests.

When getting your customers emails you can also request for data like gender, location and age group.

This can really help in identifying who are your real customers to serve them better.

You get data about them, understand who they are and how to treat them.

With email marketing you create and send quality and relevant contents relating to your niche and subscribers interest while this can improve your knowledge, they can also see you as an expert in your niche.

As you work towards creating and sending emails you get to also learn, understand and use metrics.

These metrics give you reasons why you don't get the convertions or clickthrough rates.

As email marketing is one out of other marketing channels you get to know what works and why it is working.

Gaining more experience gives you more chances of winning tomorrow!

Let your business grow!

The email marketing world is a great deal of its own.

Improving the chances of getting more revenue is one of the basic goal for any small business.

How well can small business survive with the growing world, competition and it's economy. Email marketing actually increases your chances of growing.

Convinced about what email marketing can do for your small business and want to start immediately?

You can reach out to me to book a meeting and consultation so we could start something for your business right away.

Or still having doubts and questions to be answered?

Let me know in the comments section.